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Nowadays, Romania’s cosmetics market offers a wide range of products, from moisturizers and skincare items to makeup and hair care products. Some of these beauty brands have firmly established themselves, earning recognition for their high-quality products and natural ingredients. Furthermore, these brands have started to gain international recognition. In this article, we’ll explore the top 10 Romanian beauty brands that stand out for their product quality, innovative formulas, and commitment to sustainability and skincare.
Image Source: https://iehana.com/
Iehana is a family-owned skincare brand that started in 2015 in the picturesque town of Breaza. Inspired by childhood memories of planting seeds with her grandmother, Iulia, the founder of Iehana, turned a passion for plants into a unique skincare line. Iehana combines sustainable farming with innovative ingredients, using their own farm-grown plants and alkaline Kangen Water, known for its skin-rejuvenating benefits. Their products are all natural and free from chemicals and artificial additives. Though still a newcomer compared to other Romanian beauty brands, Iehana is committed to crafting effective, eco-friendly skincare. Plus, Each product comes with a handwritten note, adding a lovely personal touch.
Image Source: https://www.gerovital.eu/
Gerovital is one of the most popular anti-aging Romanian beauty brands. The Gerovital products are based on the formulas developed by Dr. Ana Aslan, who also founded the world’s first geriatric institute. In 1952, she created Vitamin H3 from a substance originally used as an anesthetic. Tests showed it had rejuvenating effects, and today, Gerovital is a globally recognized brand, not just in Romania.
Image Source: https://www.nncosmetics.ro/
Rooted in the 1940s, Natural Nutrition (NN) is a family business founded by pharmacist Maria Ardelean. She created a line of natural creams designed to nourish the skin without adding artificial ingredients that are not naturally found in the skin’s molecular structure. In 2014, her daughter Christina Hesse and business partner Suzana Vasilescu revitalized these formulas for the modern age. NN focuses on using organic, chemical-free ingredients and creates personalized skincare solutions. Their products are crafted with care in a small Bucharest lab and are available online and in select pharmacies across Romania, Switzerland, Germany, and Italy.
Image Source: https://laterre.ro/
Founded by Anca Pop, a pharmacist with a strong background in cosmetics, La Terre combines the best of nature with local expertise to create innovative products. The brand uses high-quality, plant-based ingredients and offers a range of skincare items crafted in small batches. Their products are packaged sustainably and are free from parabens, silicones, and artificial fragrances. With a focus on both effectiveness and environmental responsibility, La Terre aims to help you achieve radiant, healthy skin with eco-friendly solutions.
Image Source: https://www.facebook.com/elmiplant
Elmiplant is a leading name in Romanian cosmetics, known for its luxurious natural ingredients and pleasing textures and scents. Since its founding in 1992, the brand has been dedicated to natural anti-aging solutions. Elmiplant’s commitment to quality shines through its use of top-notch ingredients and thorough testing. With a focus on transparency and ongoing innovation, Elmiplant ensures each product meets high standards and delivers consistent results. Discover their range and experience skincare that genuinely celebrates the power of nature.
Image Source: https://nucaorganic.ro/
Nuca Organic was founded by Corina Ujeniuc, a veterinarian and environmental engineer who spent ten years working in the supplement industry. Her interest in natural cosmetics began after a health scare during her pregnancy, which made her seek out the purest skincare products. Dissatisfied with what was available in Romania, she decided to create her own. In 2017, she teamed up with UK chemist Rebecca to develop a line of 100% natural products using cold-pressed oils and high-quality extracts. The name Nuca, inspired by the nuts she researched and her Romanian heritage, reflects the brand’s commitment to natural beauty.
Image Source: https://www.facebook.com/Ivatherm
Founded by dermatologist Rucsandra Hurezeanu, Ivatherm is one of the most sought-after Romanian beauty brands. Ivatherm’s skincare philosophy centers around the healing properties of Herculane thermal water.
Image Source: https://www.facebook.com/skinnovels
Skin Novels started with a simple goal: to fill the gap for premium, artisanal soaps in the market. Founders Gaby and Beatrix Ciordas wanted to offer a natural alternative to synthetic soaps, creating a 100% Romanian brand you can trust for any skin type. Launched in 2016, Skin Novels operates out of a workshop in Oradea, where a dedicated team, including master soap maker Ioana Bot, handcrafts each soap. What sets them apart is their blend of aromatherapy with handmade artistry – all while using recycled packaging. All of their ingredients come from certified, responsible sources.
Image Source: https://www.facebook.com/farmec.romania
Farmec’s journey started back in 1889 with the founding of Molnar Moser laboratories. By 1943, a new lab, Mol-Mos, was up and running in Cluj-Napoca, and in 1965, they introduced the iconic Doina Milk. The company really made its mark in 1967 as the first Romanian producer of Gerovital H3, the anti-aging cream created by Dr. Ana Aslan. Today, Farmec is one of the most popular Romanian beauty brands, both at a national and international level.
Image Source: https://www.facebook.com/deplin.ro
Deplin is a unique brand that merges a passion for natural ingredients with scientific expertise. Founded by chemist Gabriela Oprescu, Deplin started in 2019 after Gabriela’s studies in plant-based cosmetics and natural healing in Barcelona. The brand is popular for its handcrafted, eco-friendly products, using green chemistry principles to minimize environmental impact. Deplin creates its cosmetics with a holistic approach and packages them in Miron Glass to preserve their natural qualities.
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