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Despite the dominance of major international brands, local Romanian products have become strong competitors. Drawn by the quality and originality of national creations, Romanians support their local textile industry and designers. Furthermore, Romanian fashion and footwear brands offer a refined alternative to mass-produced foreign collections. If you want 100% locally-made products in your wardrobe, here are the top 10 Romanian brands to consider.
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In a market dominated by foreign retailers, Etic is a standout local brand. Founded more than 20 years ago by Ana Maria Coman, it started as a small 10-square-meter store in southern Bucharest. Today, Etic has expanded to 9 stores in various cities, offering women’s clothing such as sweaters, dresses, tops, jeans, and much more.
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Founded by Bianca Dănilă, Gazzelle is an online store for the modern urban woman. It offers vibrant custom-made footwear, ready-to-ship handbags, and bespoke leather goods. Bianca started Gazzelle to supplement her income by selling Italian leather handbags, then expanded into shoes with Start-Up Nation funding. Today, Gazzelle empowers women with stylish, comfortable footwear, helping them navigate urban life with confidence.
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Founded in 1985 by Ilie Cornea as a small workshop, Anna Cori has grown to over 40 stores nationwide. Known for blending classic and modern styles, the brand uses high-quality leather to craft durable and stylish bags and footwear. With a strong online presence over the past 10 years, Anna Cori continues to innovate and maintain its position as one of the best Romanian fashion and footwear brands.
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Georgiana Gruia and her sister started a small fashion workshop in 2002 and opened their first store in 2005. PNK Casual has since expanded across the country, becoming one of the most appreciated Romanian fashion brands. Originally focused on women’s clothing, the brand has also introduced a children’s line called Little PNK.
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Founded in 1992 by entrepreneur Iulia Dobrin, I.D. Sarrieri is a luxury lingerie brand featured in top magazines worldwide. I.D. Sarrieri has been recognized in Forbes for its excellence in luxury lingerie and is sold in multi-brand stores across Europe, North America, Australia, and Asia.
Image Source: https://www.pantofica.ro/
Pantofica isn’t just about shoes – it’s a creative journey focused on crafting custom footwear with love and sustainability. Started as a passion project in 2011, it celebrates femininity through unique designs and heartfelt craftsmanship. This spirit inspired Pantofica Bebe, dedicated to extending the brand’s essence of connection and creativity into children’s footwear.
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Founded in Brăila in 1950, Braiconf began with the production of shirts. It started as a garment factory during the communist era and successfully transitioned to capitalism, remaining a fixture in the Romanian market.
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The Giya brand is renowned for its innovative dress, a simple yet stunning neoprene garment with an unfinished hem. Originally created by Gia Băcioiu for herself and not intended for sale, its unexpected success led to its availability in a variety of captivating colors. The dress quickly captivated women for its comfort, versatility, and ability to transform from casual daywear to elegant evening attire with just a change of accessories.
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On our list of the top Romanian fashion and footwear brands, Marelbo is a standout. It’s one of Romania’s largest producers of natural leather footwear with over 50 retail stores nationwide. Founded in 1984 in Suceava County, Marelbo operates one of the region’s most important shoe factories. Their collection features a wide range of styles for children, women, and men, spanning from elegant to casual.
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Lastly, on our list of the best Romanian fashion and footwear brands is Ami Amalia. It is a slow fashion brand renowned for crafting luxurious knitwear from refined natural fibers. In a world of mass retail and sustainability issues, Ami Amalia stands out with its commitment to responsible practices and respect for both resources and the people involved in their knitwear lifecycle.
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