The 10 Best Watch Brands in the World

Let’s admit it, it’s not easy to put together a list of the top 10 best watch brands. Where would you even begin to create such a ranking? Would you start with sales figures? Or, would you consider the evolving value of each brand? 

We’ve opted to steer clear of the numbers game and instead focus on the watches that are generating the most buzz. So, without delay, let’s dive into discovering which watch brands are currently leading the pack.

1. Rolex

Rolex remains the undisputed king of the watch industry, with steady demand for its Geneva-made timepieces. Prices for beloved models like the Submariner, GMT-Master II, and Daytona also continue to rise. Even less popular models see increased prices and demand, such as the Datejust, new Oyster Perpetuals, Explorer, Explorer II, and the unique Milgauss. Will prices keep rising or stabilize? For now, Rolex retains its crown.

2. Breitling 

Breitling’s commendable efforts in recreating iconic historical models, such as the AVI ref. 765 1953 Re-Edition and the Navitimer ref. 806 1959 Re-Edition, have been widely praised. Additionally, new versions of iconic models like the Chronomat, Top Time, and Superocean Heritage ’57 have been introduced. Breitling’s enduring classics remain highly sought-after by collectors, solidifying its position as one of the most coveted names in the industry.

3. Audemars Piguet

While the standout piece remains the Royal Oak, the Swiss brand from Le Brassus offers other series like the Code 11.59 and the Millenary. Since its debut in 1972, it’s been an industry icon, whether it’s the “Jumbo” Extra-Thin, Perpetual Calendar, Offshore, or Concept. Demand remains sky-high, and with the “Jumbo” Extra-Thin set for discontinuation, all eyes are on CEO François-Henry Bennahmias for future releases.

4. Omega

Omega stands tall as one of the most beloved watch brands. Based in Bienne, Switzerland, it has crafted some of the industry’s greatest icons. Undoubtedly, the Speedmaster reigns supreme. The introduction of the new Moonwatch with updated design and movements marks a new chapter in its long history. Omega’s latest Speedmaster Snoopy edition tops collectors’ lists, while the Seamaster 300 line blends heritage with modern horological standards seamlessly.

5. Patek Philippe

Patek Philippe is undeniably one of the most prestigious names in high-end watchmaking. This Geneva-based manufacturer creates some of the most stunning timepieces, combining top-notch craftsmanship, design, and finishing. The Nautilus and Aquanaut lead the brand’s successes, while the Complications and Grand Complications collections remain highly sought after.

6. Tudor

In recent years, Tudor has become increasingly popular, attracting a growing fanbase. With its Black Bay line, Tudor stepped into its own, no longer living in Rolex’s shadow. Tudor also surprised us with a silver and 18-carat yellow gold version of the beloved Black Bay Fifty-Eight, alongside boutique editions in solid bronze and black ceramic, boasting COSC-certified in-house movements. Tudor’s knack for blending quality and affordability solidifies its status as a top watch brand.

7. Cartier

In recent years, Cartier has astounded audiences with its innovative releases. Among them, the Tank Must SolarBeat stands out, featuring a special photovoltaic movement. Cartier also introduced limited editions of the Tank in monochromatic colors like burgundy red, blue, and green. Updates to the Ballon Bleu de Cartier collection have been equally well-received, maintaining its success since its 2007 debut, now boasting a 40mm case diameter. With these groundbreaking launches and unmatched tradition, Cartier remains one of the most popular watch brands.

8. H. Moser & Cie.

H. Moser & Cie. has been an independent brand that’s been impressing an ever-expanding community of enthusiasts since its comeback in 2005. Their Streamliner collection, featuring models like the Streamliner Flyback Chronograph and Streamliner Center Seconds, has garnered significant attention. Moser & Cie. also expanded its line with the Streamliner Perpetual Calendar, showcasing its knack for producing some of the most remarkable in-house movements on the market. Additionally, the H. Moser & Cie. Specials collection offers striking concept watches, such as the stunning Venturer with its Vantablack® dial.

9. Richard Mille

Richard Mille isn’t exactly known for affordability. This modern luxury watch brand has created some of the most sought-after and opulent high-end models. Richard Mille’s philosophy revolves around crafting cutting-edge watches that blend high-tech materials and remarkable craftsmanship to endure extreme conditions. The brand has tailored watches for sports icons like Nadal and Formula 1 drivers such as Fernando Alonso and Lando Norris. 

10. F.P. Journe

F.P. Journe earns its spot as one of the best watch brands. This small independent brand produces only 800 watches yearly, each considered among the industry’s finest. F.P. Journe is highly sought-after by luxury watch collectors, with all 800 pieces often selling out within minutes. With six collections, including the popular F.P. Journe Élégante 48, known for its ingenious quartz titanium design ensuring utmost precision, F.P. Journe has gained popularity in the watchmaking scene and rightfully earned its place in this top 10 best watch brands.